Animations, Video & Digital Content

Helping Time-Poor Audiences Understand Quickly

From animations and interactive tools to microsites and digital presentations, we help audiences absorb information, make decisions, and act — without over simplifying the content.

What we do

We design digital-first content and animate motion experiences that simplify complexity while keeping accuracy and nuance intact.

By visualising processes, mechanisms, and pathways, we help people understand information quickly — whether they are HCPs, investors, researchers, students, or the public.

Typical project deliverables

  • Mechanism-of-action (MOA) animations
  • Scientific and technical explainer videos
  • Interactive visualisations
  • Social media animations
  • Storyboarding and scripting
  • Interactive PDFs and eDetailing
  • Microsites and landing pages
  • Interactive presentations and toolkits
  • Pitch decks and presentations
  • eLearning modules

Why choose OSP as your creative partner

We translate processes, data and ideas into engaging, user-led visual experiences, designing motion and interactive content that supports understanding across organisations.We create a significant amount of motion for internal communications, helping leadership teams, medical affairs, sales and wider internal audiences align around key messages, change initiatives and strategic priorities. Our work is designed for time-poor internal teams, making information easy to absorb, remember and act on.

With deep experience in regulated environments, science and global communications, we ensure all digital and motion assets are accurate, compliant and effective. From motion-led storytelling and explainer animations to interactive tools and eDetailing, we consider user journeys, accessibility, localisation and sustainability — so content performs across regions and platforms.

What this means for you:

  • Motion and digital content that engages internal and external audiences
  • Clear, user-centred experiences designed for real working environments
  • Confidence in accuracy, compliance and scientific detail
  • Assets that support alignment, decision-making and change
  • Digital content that works across internal communications, training, events and education

Digital and motion content works best when it removes friction — helping people understand complex information quickly and intuitively.

FAQs

Who will we work with on an animation, video or digital project?

You will have direct access to the OSP team working on the project, rather than having every conversation filtered through layers of account handling. That makes it easier to discuss creative, scientific and technical questions with people who understand the work and can make practical decisions quickly.

Can you create interactive presentations, eDetails, microsites and digital toolkits?

Yes. We design and build interactive presentations, eDetails, PDFs, microsites, landing pages and digital toolkits around the user journey and content objective. We consider device, environment, connectivity, analytics and future updates so the technology supports the experience rather than becoming an unnecessary complication.

How do you manage scientific, medical or regulatory review of digital content?

We build review points into the production process before expensive stages are completed. Scripts and storyboards can be approved before animation, for example, reducing the risk of major changes later. We can work with your existing approval systems and provide clearly versioned materials for stakeholder review.

Can you work with our existing video, imagery and brand assets?

Absolutely. We review what you already have before recommending new production. Existing footage, animation, photography, illustrations, presentations and approved content can often be edited, refreshed or repurposed. We will tell you where reuse is sensible and where creating something new would produce a better result.

How do you make digital content deliver value beyond one campaign?

We look for opportunities to create once and use intelligently. A core animation, for example, might become shorter social edits, presentation assets, interactive content or web material. Planning those outputs at the start can reduce duplicated production and make the original investment work harder across channels.

Do we need a finished script before starting an animation or video project?

No. You can come to us with source material, a rough narrative or simply the communication objective. We can help rationalise the content, develop the script and storyboard the sequence before production begins. This often identifies unnecessary complexity early, when it is much easier and cheaper to change.

What if we are not sure which digital format or technology to use?

That is where our consultative approach helps. We are not tied to selling a particular format or platform. We assess what the content needs to achieve and recommend an appropriate solution, whether that is an interactive PDF, eDetail, microsite, presentation, animation, eLearning module or something simpler.

Can you help simplify complex scientific or technical content?

Yes. With 30 years’ experience communicating complex subjects, we know where to simplify and where the detail matters. We work directly with your subject-matter experts to turn technical information into clear stories, visuals and digital experiences without losing the substance behind them.

Can you create mechanism-of-action (MOA) and scientific animations?

Yes. We create MOA animations, scientific visualisations and technical explainers from initial concept through to delivery. That includes narrative, scripting, storyboarding, visual development and animation, with scientific, medical and regulatory review stages built into the production plan where required.

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