Proveca – Paediatric ODT Administration Video
Overview
OSP created a clear, visually engaging administration video for a paediatric mini orodispersible tablet (ODT), demonstrating how children take the medicine safely. The video communicated essential safety and storage instructions while remaining accessible and sympathetic to patients and caregivers.
The Challenge
The video needed to balance clarity, accuracy, and visual appeal without appearing promotional. It had to illustrate proper administration in a relatable way for children and parents, adhere to regulatory guidelines, and be adaptable for multiple languages.
Conclusion & Results
The Approach
We designed 3D characters and environments in the distinctive paediatric brand style, bringing warmth and clarity to the instructions. The animation highlighted key steps, including dosage, administration, and safe storage — ensuring tablets were shown being kept dry and handled correctly.
The video was kept simple and instructional, avoiding any promotional tone, yet remained engaging and easy to follow. Product visuals, including the bottle and dosing tool, were carefully integrated to maintain consistency and clarity.
Key deliverables include:
- Full administration video for the paediatric Mini ODT
- 3D modelled characters and environments in brand colours
- Clear visual demonstration of dosing and storage instructions
- Multi-language translations for global use
- Updated product visuals integrated into animation
- Submission for award recognition
The Impact
The video has been approved and praised for its clarity, empathetic tone, and accurate representation of the product. It is now used globally to support caregivers and healthcare professionals in safely administering the paediatric Mini ODT.
"Just want to say massive thank you, it is really a great video and shows exactly what the Mini ODTs do and how to administer.”
