International Congress Programme | One Brand, 14 Exhibitions, Eight Countries
Maintaining a consistent brand presence across an international oncology congress programme, from compact shell schemes to a flagship stand.
01 • THE CHALLENGE
One brand across very different congress environments
A global biopharmaceutical company needed a consistent brand presence across 14 international medical congresses in Europe and Asia within a single year.
Each event brought different audiences, exhibition spaces, venue requirements and logistical challenges. With footprints ranging from 9 m² shell schemes to a 150 m² flagship stand, the programme required a flexible approach to design and delivery.
02 • THE thinking & Doing
We planned one programme with room for local adaptation
We approached the exhibitions as a connected programme, balancing brand consistency with the objectives, budgets and practical requirements of each congress.
We identified opportunities to adapt existing designs, reuse materials and coordinate delivery across events, making practical use of resources while responding to different exhibition environments.
Our solutions included shell schemes, modular stands and bespoke exhibition environments, incorporating interactive technology, digital content, hospitality facilities and dedicated medical and commercial spaces.
Working with international suppliers, local contractors and congress organisers, we managed creative development, production, logistics and installation, tailoring the solution to each event.
03 • RESULTS & IMPACT
A consistent presence across 14 international exhibitions
The programme delivered 14 congress exhibitions across eight countries in a single year, maintaining a consistent brand presence across a wide range of stand sizes and formats.
By planning beyond individual events, we helped the client manage a complex international programme with greater consistency and flexibility, supported by coordinated delivery and practical, cost-conscious use of resources.
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