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Animation, Video & Interactive Content

See how it works.

WHAT WE DO

Make complex information easier to follow.

We use animation and video to show how things work, from what happens inside a cell to how to give a medicine. We keep the scientific or technical detail people need and make it easier to take in.

We also turn linear presentations, sales aids and other materials into interactive tools built for conversation. We break the content into short sections and organise it around what people must know, what’s useful to know and what’s nice to have. Your team can cover the essentials in a couple of minutes, jump straight to a question or open up the supporting evidence when there’s time to go deeper.

THE OSP APPROACH

Start with what people need to understand.

We work with your team and subject experts to identify the essentials, the questions people are likely to ask and the detail they may want to explore. That gives us a clear starting point for a film, animation or interactive tool.

We're an experienced, hands-on team that makes the process easier, keeps you informed and looks after your budget as carefully as your brand.

Choose the format around the audience.

Animation can make an invisible process visible. Video can demonstrate a technique. An interactive sales aid or presentation lets the person leading the conversation choose what to cover and in what order.

Agree the structure before production.

We use scripts, storyboards and prototypes to show how the content will work. For interactive tools, we map the routes through the content so your team can move between the key points and supporting detail. We build in scientific, medical or regulatory review where needed.

Design for where it will be used.

A video watched on a phone, a sales conversation on a tablet and a touchscreen at a busy congress have different demands. We consider the device, accessibility, sound and connectivity from the start.

Plan for the next use.

If the content also needs to work on social, in a presentation or in another language, we plan those versions upfront. We’ll review existing footage, visuals and approved copy to see what can be reused.

EXHIBITION STAND OPTIONS

What do you need people to see, learn or do?

Explain how something works

Use animation to show a scientific mechanism, technical process or treatment pathway step by step.

Show people what to do

Use video to demonstrate a technique, walk through instructions or explain what’s changing. Give patients, caregivers or internal teams something they can return to when they need it.

Turn a slide deck into a conversation

We can take an existing deck, sales aid or eDetail and give it a short route through the essentials, with answers, examples and evidence a tap away. The person presenting can respond to the audience’s questions and make good use of the time they have together.

WHAT WE CREATE

From first storyboard to final screen.

Bring us in to shape the idea, produce new content or restructure materials you already have.

Choose a complete service or just the parts you need.

Animation & motion graphics

WHAT WE CAN CREATE:

Mechanism-of-action (MOA)

Scientific and technical visualisations

Animated explainers and social content

Video & storytelling

WHAT WE CAN CREATE:

Scripting and storyboarding

Demonstration, patient education and internal communications videos

Short edits for social, presentations and events

Interactive tools & visualisations

WHAT WE CAN CREATE:

Interactive data and pipeline tools

Congress touchscreen content

Clinical case study apps and eDetailing

Interactive Sales Decks

Digital content & presentations

HOW WE WORK WITH YOU:

Microsites and landing pages

Interactive presentations, PDFs and toolkits

Pitch decks and eLearning modules

GOOD TO KNOW

Your animation, video and interactive content questions, answered.

Who will we work with on an animation, video or digital project?

You will have direct access to the OSP team working on the project, rather than having every conversation filtered through layers of account handling. That makes it easier to discuss creative, scientific and technical questions with people who understand the work and can make practical decisions quickly.

Can you create interactive presentations, eDetails, microsites and digital toolkits?

Yes. We design and build interactive presentations, eDetails, PDFs, microsites, landing pages and digital toolkits around the user journey and content objective. We consider device, environment, connectivity, analytics and future updates so the technology supports the experience rather than becoming an unnecessary complication.

How do you manage scientific, medical or regulatory review of digital content?

We build review points into the production process before expensive stages are completed. Scripts and storyboards can be approved before animation, for example, reducing the risk of major changes later. We can work with your existing approval systems and provide clearly versioned materials for stakeholder review.

Can you work with our existing video, imagery and brand assets?

Absolutely. We review what you already have before recommending new production. Existing footage, animation, photography, illustrations, presentations and approved content can often be edited, refreshed or repurposed. We will tell you where reuse is sensible and where creating something new would produce a better result.

How do you make digital content deliver value beyond one campaign?

We look for opportunities to create once and use intelligently. A core animation, for example, might become shorter social edits, presentation assets, interactive content or web material. Planning those outputs at the start can reduce duplicated production and make the original investment work harder across channels.

Do we need a finished script before starting an animation or video project?

No. You can come to us with source material, a rough narrative or simply the communication objective. We can help rationalise the content, develop the script and storyboard the sequence before production begins. This often identifies unnecessary complexity early, when it is much easier and cheaper to change.

What if we are not sure which digital format or technology to use?

That is where our consultative approach helps. We are not tied to selling a particular format or platform. We assess what the content needs to achieve and recommend an appropriate solution, whether that is an interactive PDF, eDetail, microsite, presentation, animation, eLearning module or something simpler.

Can you help simplify complex scientific or technical content?

Yes. With 30 years’ experience communicating complex subjects, we know where to simplify and where the detail matters. We work directly with your subject-matter experts to turn technical information into clear stories, visuals and digital experiences without losing the substance behind them.

Can you create mechanism-of-action (MOA) and scientific animations?

Yes. We create MOA animations, scientific visualisations and technical explainers from initial concept through to delivery. That includes narrative, scripting, storyboarding, visual development and animation, with scientific, medical and regulatory review stages built into the production plan where required.