KBR | Bringing Complex Defence Support Capabilities to Life at DSEI

The Challenge

DSEI attracts more than 25,000 delegates from across the global defence sector, making it one of the most crowded and visually intense exhibition spaces in the world. KBR needed to stand out immediately, clearly communicate the scale and importance of its armed services, and encourage delegates to engage, explore and ask for more information.

With KBR’s people often working in extreme, frontline conditions, the stand needed to feel authentic, purposeful and credible — not just visually impressive.

Our Thinking & Solution

This was a large, complex project that brought together the full breadth of OSP’s expertise — from exhibition design and event management through to logistics, film and interactive experiences.

The creative concept was grounded in KBR’s real-world operations. We used elements of the company’s own equipment —including the same tent systems deployed by KBR teams in Iraq — to create anexterior that immediately reflected frontline conditions and set the standapart from its surroundings.

Inside, the space shifted to a more refined environment designed for conversation and exploration. The stand was organised into themed zones that showcased KBR’s services, supported by wrap aroundgraphics, short films and Screen-Q interactive presentations produced by OSP.

To add depth and human context, we integrated gallery spaces featuring work by war artist Arabella Dorman, including a VIP upper-deck studio experience. A bespoke tabletop model with integrated screens brought KBR’s global logistics and supply chain to life across multiple operational environments.

The Impact

The booth became a standout feature ofDSEI, drawing sustained interest throughout the event and clearly communicating KBR’s frontline role and operational expertise. Delegates engaged deeply with the content, from interactive screens and video to the gallery and model installations.

Feedback from KBR was extremely positive, highlighting both the strategic thinking and flawless delivery behind theproject.

“OSP delivered what they promised — great strategic and operational advice, meticulous planning, complex logistics support and attention to detail. The team provided us with an integrated and creative solution, allowing KBR to stand out by a country mile from the competition.”

Marketing Director