Brainbox: New product website

Overview

OSP partnered with Brainbox Neuro to revamp their website, creating a flexible, research-led platform that supports their growing product range, promotes events, and acts as a hub for technical content and insights.

The Approach

We began with a full audit of the existing website to identify gaps, content opportunities, and user experience improvements. A collaborative brand and functionality workshop with the Brainbox team helped define the requirements: a detailed product catalogue, an events hub, and a research-focused content centre.

We proposed a custom-built Content Management System (CMS) tailored to Brainbox’s needs. The new platform allowed the team to independently update product pages, techniques, news, and events with ease.

To enhance usability and visual appeal, we:

• Restructured and refined the content hierarchy
• Elevated the existing bold, colourful brand through considered layouts
• Created quirky cut-out visuals from existing photography to reduce costs and maintain a flexible style
• Introduced a category filtering system and visual markers to guide users through products and techniques
• Embedded demo videos, downloadable resources, and quote request functionality
• Incorporated strong calls to action and a chatbot for additional user support

Ten bespoke page templates were developed, with flexibility built in to support repeated and unique content, including products, techniques, and news posts.

Key deliverables included:

• Full website audit and UX review
• Custom-built CMS with training for in-house team
• Content restructuring and refinement
• Ten bespoke, flexible page templates
• Product filtering system and visual guidance
• Demo video and brochure integration
• Chatbot functionality
• Conversion-focused calls to action
• Launch-ready website in four months

The Impact

The new website delivers a clear, engaging, and fully manageable platform that reflects Brainbox’s innovative brand and research expertise. The team can now independently maintain and update the site, publish new products, techniques, and news, and provide visitors with an intuitive, information-rich experience.

“Working with the OSP team on our new website has been an absolute pleasure. Right from the get go they took the time to really understand what we needed, got to grips with our challenges and worked with us constructively to overcome them. We’re over the moon with the result and now have a website that is absolutely fit for purpose and one that we are really proud of. A vibrant and distinct website that is easy to manage and maintain and supports our ambitions for the future. We have been through various iterations and companies before working with OSP and none of them came anywhere close”