Marine Conservation Branding and Communications Across UK Overseas Territories

The Challenge

The Blue Belt Programme needed tocommunicate marine conservation work to audiences ranging from localcommunities to international stakeholders. The challenge was to keep theprogramme recognisable while respecting the distinctive environments and communicationneeds of individual territories.

Our Thinking & Solution

We created a flexible programme identity and applied it to a wide range of communications, from conference branding and presentation graphics to annual reports, maps, infographics and educational resources. Each element balanced programme-wide consistency with audience and regional relevance.

The Impact

The programme gained a coherent, adaptable suite of communications supporting awareness, education and engagement. One report was shared with and approved by the Royal Household, reflecting the high-profile context of the work.

“High fives all round!! Thanks very much everyone!”