Roche | Designing More Inclusive Diabetes Education

The Challenge

The client needed new educational contentthat reflected the principles of Language Matters, while remaining accurate, accessible and appropriate for a wide range of people living with diabetes.

The materials had to explain complex information clearly, work across different learning styles, and be suitable forboth digital self-learning and face-to-face training environments. Content alsoneeded to be future-proofed, avoiding references tied to specific or changing therapeutic guidelines.

Our Thinking & Solution

We began by researching and writing the content, working closely with the client to ensure accuracy, tone and compliance. Once approved, the information was broken down into clear,bite-sized sections to make it easier to absorb for users from varied socio demographic backgrounds.

Using design thinking and establish edlearning principles, we shaped the user experience to support understanding and recall. A mix of video, infographics, illustrated content and interactive elements such as quizzes and drag-and-drop activities helped bring the information to life. The modules were built and published in the Elucidate Learning platform.

Partway through the project, we were alsoasked to update a long-established structured education programme used inNHS-supported diabetes workshops. Originally developed in the 1990s, the materials required a full refresh to ensure they felt modern, inclusive and aligned with current medical guidance, while remaining flexible for future updates.

The Impact

We delivered 10 compliant, interactive eLearning modules covering topics such as food labelling, medication, foot care and blood glucose monitoring.

Alongside this, we created a tactiletoolkit for face-to-face workshops, including a 45-page flip chart activity,questionnaires, a 36-page facilitator manual, three patient workbooks (12–45pages), and completion certificates.

The client was extremely positive about the outcome. The eLearning programme has since been published for focus group testing, with plans for wider public release, supporting people across the UK to better understand and manage diabetes.

“The modules are looking good, superb job and thank you for bearing with us”