A Pharmaceutical Campaign Platform Designed for European Markets
Refreshing a familiar brand without losing the trust it has built.
“Brilliant work! Thank you so, so much for getting this over the line.”
01 • THE CHALLENGE
A fresh campaign that could work across Europe
After more than seven years of work with Diurnal, the brief was to create a fresh creative direction for a specialist pharmaceutical brand. It needed to stand out while remaining recognisable andadaptable across audiences, channels and European markets.
02 • THE thinking & Doing
We developed the Lighthouse creative platform
We reviewed competitor communications, audience needs and commercial ambitions, developed five creative routes andrefined them collaboratively. The chosen Lighthouse concept used day-and-nightcontrasts to create a memorable platform for campaign messaging, congress graphics, sales materials and digital content.
03 • RESULTS & IMPACT
One campaign adapted for the UK, Germany and Italy
Adapted for the UK, Germany and Italy, the campaign provided a consistent creative expression across markets andtouchpoints while allowing local application.
