Johnson & Johnson | Reimagining Engagement at an International Diabetes Congress

The Challenge

At a major international diabetes congress, Johnson & Johnson needed an exhibition environment that would engage healthcare professionals while presenting complex, approved scientific information clearly and responsibly. The stand also needed to bring several businesses together within a coherent experience.

Our Thinking & Solution

Rather than relying on static displays, OSP developed an measurable and interactive arcade-inspired visitor journey built around a series of interactive learning stations. Physical demonstrations, tactile elements and visual storytelling made approved content easier to explore and created opportunities for conversation.

The experience was developed closely with the client’s brand and approval teams, with attention to the constraints of a regulated congress environment and to clear, intuitive delegate flow.

The concept was later adapted into aportable format for smaller meetings, extending the usefulness of the originalexhibition investment.

The Impact

The client reported more than 1,000 boothinteractions and its highest share of voice at the event. The concept wassubsequently adapted for smaller meetings, extending the useful life of theoriginal investment.

“OSP is an outstanding agency with three key benefits. Firstly, excellent organisational skills which were evident throughout the project. Secondly, outstanding creative abilities which lead to the creation of a truly innovative booth that really stood out in the exhibition hall — and was showcased in our results which lead to the highest share of voice with over 1,000 booth interactions. Thirdly, strong interpersonal skills; OSP truly became part of the team, taking time to understand our objectives and our brand and continuously pushing our marketing approach towards the better.”