A Pharmaceutical Campaign Platform Designed for European Markets

The Challenge

After more than seven years of work with Diurnal, the brief was to create a fresh creative direction for a specialist pharmaceutical brand. It needed to stand out while remaining recognisable andadaptable across audiences, channels and European markets.

Our Thinking & Solution

We reviewed competitor communications, audience needs and commercial ambitions, developed five creative routes andrefined them collaboratively. The chosen Lighthouse concept used day-and-nightcontrasts to create a memorable platform for campaign messaging, congress graphics, sales materials and digital content.

The Impact

Adapted for the UK, Germany and Italy, the campaign provided a consistent creative expression across markets andtouchpoints while allowing local application.

“Brilliant work! Thank you so, so much for getting this over the line.”

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