Creative & content

Our favourite adverts!

It’s fair to say that adverts are a bit like Marmite — you either love them or you hate them.

Don’t get me wrong, it is intensely annoying when you’re watching the most exciting episode of Game of Thrones ever only to be interrupted by a barrage of the same adverts you saw just 20 minutes ago but, when it comes to a good ‘un, generally speaking we’re only too pleased to watch again. Take the annual John Lewis Christmas ad, for example. Or that ‘weird one with the gorilla’. We can’t get enough of them.

Advertising is an incredibly powerful marketing tool when used correctly. Of course, there are always going to be a few stinkers that make you reach for the remote, but this article is all about celebrating the corkers — and here are some of our all-time faves!

We apologise in advance for any songs, slogans or phrases that are stuck in your head for the rest of the day!

2003 Honda: The Cog

Barclays 2008: Water Slide

Guinness: surfer 1999

Old Spice 2010: The man your man could smell like  

Melbourne Metro 2013: Dumb ways to die

Coke-cola 1995: Holidays are coming

Cadburys 2007: Gorilla

Sony Bravia 2009: Bouncing Balls

Cravendale 2011: Cats with Thumbs

John Lewis 2012: The Journey

Three 2013: The Pony

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Becky Quick (MCIM)

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